DivineAd, Platforms, PreviewFloralink Bonsai Competition

We were called in to help the creatives at Divine Advertising to implement a social-sharing application for the launch of the Floralink Facebook page.

The Concept:

A lottery, with every invitation you sent being an additional entry into the draw for a Bonsai tree worth €500.

The Results:

Just under 7,000 invites were sent during the duration of the campaign, providing a great deal of brand awareness and exposure for the Floralink brand via electronic word-of-mouth marketing techniques.