OnThisIslandHottest OnThisIsland

This site was originally built as an experiment to further test the snowball-effect of a marketing campaign, this time built on the Facebook Connect API.

Allowing users to login with a single click-using their facebook account, whilst also using the social network to promote the user’s claim to being the Hottest On This Island and in-turn promoting the site and it’s sponsors.

Thanks to Divine Advertising (who liked the idea and pledged their support for the project), the site was launched in the summer of 2009 and reached tens of thousands of facebook users island-wide. The competition platform was redesigned and re-launched again in 2010, creating the way of an annual Online Beauty competition to be born.

With the great success of this project, even more snowball-hunting systems and concepts were created and are either in development or have been launched.

Went Live : June 2009