Yet another awesome project for a client of Divine Advertising.
This time the idea was to a) boost sales and b) persuade unbiased friends of current customers to prefer shopping at one of the branded So-Easy stores.
So the incentive given to spread the word was created; for every purchase registered into the online system the customer could stand in line to win some impressive prices. The difference between this and other ‘similar’ systems is that it fosters the power of the Facebook Connect API in order to create a potential snowball-effect as well as aiding the users in being able to register for the site as quickly as possible.
Project Duration : September till December 2010