Working with blogs and Facebook a lot, we realised that a lot of the great (mostly graphic) content we were sharing with our client’s fans was not receiving the exposure and awareness they deserved.
People respond better, with Likes and Shares, to images as oppose to the text-heavy layout of shared links. We need a way to share, from our blog feeds, to our Facebook Brand Timelines, that is attractive and eye-catching.
We created a platform that lets a Any Brand Timeline Administrator add a feed to parse for that brand.
This feed is then parsed and an image extracted from the og:image metatag for each item.
(This is the same metatag Facebook uses to grab thumbnails of articles.).
The Admin then presses a single button and the item of his/her choice is beamed beautifully to the Brand’s Timeline.
The Next Step:
– Building on your feedback, we will be finalising more features and pushing the system onto a faster CDN to make it respond faster.
– We have a content discover network planned, which will not only promote your content, but your Brand’s timeline too. (Watch this space)