We’ve been watching this development over the last day or so and have seen that Facebook will be making a move to a more Twitter-like approach to personal-brands (ie celebrities, journalists and other public figures).
What the change essentially does is allows other Facebook users to opt-in to receiving public status updates, links and shares from the people they subscribe to.
The question you may be thinking is, but isn’t that what Fan Pages are for? And we thought the same, however the Facebook team have tested a migration of their CEO’s personal Fan Page to subscribers to his actual profile. At the time of writing he has over 4 million subscribers and growing.
Facebook’s official reason for the change is to :
(allow for) a simple way to broaden your conversation on Facebook, while reserving personal updates for people you know well.
Please read through the information provided by Facebook before activating new features. Find out more about Subscriptions on Facebook, and enjoy extending your personal reach, if it is something you WANT to do.
An interesting turn for public figures on the network, who wouldn’t really spend money on Facebook ads to be honest. Could this be the end of fan pages for non-business entities? We will keep investigating and let you know.
Update: The lovely people over at Mashable just published a guide as to What Subsciptions Means for Each Type of User.