During the last year, the ‘like’ button has become a part of the internet. This was part of Facebook’s mission to connect interests to people after connecting people to people.
Instead of originally letting people ‘liking’ actual objects, the new changes will allow any user to [verb] any [noun].
This sounds simple, but think of the expansion from being able to ‘read’ a book instead of ‘liking’ it; being able to ‘watch’ movies rather than ‘liking’ them. This moves industries into new social levels other than just the communication and gaming, this includes the media and lifestyle industries.