Facebook have upgraded their overlay pop-up photo browser.
From our observations this is good for:
Brands/Users – More emphasis is given to the source of the image. Whether it be a user or a fan page, the prominence of the information may lead to more followers if a photo is re-shared.
Advertisers – More prominent display of ads as users browse through photos. This is mostly when there are only a few comments on a photo as ads take up the whitespace left over.
Users – It’s working pretty fast, and transitions between photos is fluid.
With the Initial Public Offer of $5billion worth of Facebook shares coupled with the expected drop in ad size, we see Facebook gearing up to generate more turn-over to keep its future shareholders happy. So long, as they keep providing us with a powerful communication, sharing and discovery tool, we don’t mind.
All in all, we’re happy. Are you?